The bed bug-safe attribute for hotels

It's travellers' #1 concern when booking a hotel — ahead of cleanliness, value and staff, across the US, UK and France (Phocuswright, 2026). A guaranteed bed bug-safe room ranks as the single most important room attribute, above Wi-Fi and non-smoking. Why do guests care so much? Cleanliness, staff or value — those concerns stay at the hotel when you check out. Pests follow you home, causing severe physical, mental and financial damage.

Bed bugs are a traveller phenomenon – guests carry them in. For decades the industry stayed silent: naming the risk felt like creating it. But silence never removed the risk – it just moved it onto your booking page. Guests adapted quietly: they scan reviews, check the bed on arrival, wash hot at home. You just never saw it, because they learned to stay silent too.

No. Research across two continents and hotelier proof across 30,000+ rooms shows the opposite. Verified bed bug safety turns concern into booking confidence. Certified hotels communicate the verified outcome – a safe, quality stay – never the issue. Visibility converts existing demand and drives rates and loyalty; silence only hides it. Reacting to bed bugs signals a problem. Guaranteeing safety from them, verifiably, signals quality.

Everywhere booking decisions are made or influenced: your website, OTA listings, RFP responses, and AI booking tools like ChatGPT, where it's machine-readable. And at your property itself – at the door, at reception, and inside the rooms. The certification updates live, so the proof is always current.

No. Bed bugs arrive with guests, and Valpas stops them on the first night – before any infestation begins – so pest control is never needed in the first place. However, if your property is currently infested, or still has bed bug activity after multiple treatments (very common today), you can still start with Valpas – we'll help you get infestation-free, but clearing existing infestations requires effective pest control. From then on, Valpas keeps it that way.

Valpas pays on several fronts while staying out of GOP as an asset improvement. Revenue ROI: a growth driver. A unique attribute and differentiator that boosts AI discoverability, direct bookings, RFP wins, ADR and loyalty by up to 35%. Every +1€ in ADR returns roughly 4x in ROI – and the cost is covered by reallocating a fraction of OTA fees or paid ads. Cost ROI: improve margins and reputation. Valpas removes the reactive cost stack: in-room pest control, revenue lost to rooms out of service, room rebuild materials and work, guest compensation, lost clients and staff time. More importantly, it safeguards your reputation in the age of AI – where a single bed bug review aggregates across platforms and silently cuts demand. Accounting-wise, the all-inclusive annual Valpas fee sits outside the P&L – capitalised as an asset improvement, not an operational cost. Operations teams like it too: GOP improves, and targets get easier to reach.