img(height="1" width="1" style="display:none" src="") How the most profitable hotels sell online in 2019

How the most profitable hotels sell online in 2019 

Running a hotel is more challenging than ever before. As a hotelier, you have surely noticed how reservations from OTAs are growing quickly while direct bookings are decreasing. Without a doubt, this hurts your margins.

At Valpas, we work closely with top-tier hotels and have studied the online market in depth to understand what differentiates the most successful hotels.

In 3 practical guides, we share the key learnings gathered from leading European hoteliers, travellers and the latest university research in hospitality.

What's inside

  • Optimise the conversion rate of direct bookings on your website.

  • Improve your hotel ranking and reviews on OTAs.

How to present your hotel online to increase revenue and profit

  • Find the OTAs actually worth using and automate manual work.

  • Pick niche OTAs for you based on your target traveller segment.

How to choose the best OTAs for your hotel and make the most of them

  • Learn what modern travellers care about the most in hotels.

  • Improve your guest ratings by focusing on the right things. 

How to invest in the top 3 things that guests care about in 2019

The Valpas Hotels team addresses the top challenges that every modern hotelier needs to tackle today.

Don't just take our word for it

"A lot of my work is about guiding travellers to our own channels and getting direct bookings. These guides highlight the importance of having a competitive website with the right content."

Mattias Niklasson

Revenue Manager

Hotel Royal in Gothenburg, Sweden

Researched by Valpas Enterprises in collaboration with Aalto University. © Copyright 2019


Icons made by Vector Market from

Illustrations by Pablo Stanley / CC 4.0

  • Facebook
  • Twitter
  • Instagram
Contact us

General inquiries


Max von Hellens
Australia, New Zealand and Pacific Islands
Jeremy North

Lapinlahdenkatu 16
00180 Helsinki
Gold Coast
Representative, Base Interior Solutions
PO Box 8767
GCMC, Bundall
4217, QLD
Copyright Valpas Enterprises 2019