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Press release

Leading Finnish travel agency Top10 Matkatarjoukset partners with Valpas

Top10 Matkatarjoukset, a leading Finnish travel agency, has started a collaboration with Valpas to distribute Valpas member hotels on their travel platform. The partnership stems from a permanent shift in traveller preference for hospitality providers with superior hygiene and safety levels. The collaboration starts with two member hotels from Helsinki, Finland, with plans to increase the number fast later in 2020.

In collaboration with Valpas, the Finnish travel agency Top10 Matkatarjoukset starts the distribution of hotels with superior hygiene levels, Valpas members, on their platform. Valpas members are hotels so clean they are even safe from bed bugs, the most uncontrollable hygiene problem in hospitality.

The ongoing pandemic has changed the world for good: people want to feel safe when away from home. Before trusting to book with a hotel, guests need proof that all hygiene and safety threats are under control, without compromise.

Bed bugs are the hardest and dirtiest hygiene threat hotels need to control. When guests see a hotel safe from bed bugs, a Valpas member, guests can trust the hotel to have everything else under control, too. Valpas member hotels have an average cleanliness rating of 9.2 on Booking.com.

Over 60 highly-rated hotels from brands like Esprit de France and Marriott Autograph Collection to independent hotels like Le Pigalle in Paris and Esqina Cosmopolitan Lodge in Lisbon work with the Valpas hotel protocol.

According to travel experts, the shift in traveller preference for hospitality providers with higher safety and cleanliness standards seems permanent. It is no wonder that the superior hygiene levels of Valpas members are found most reassuring in the post-COVID world.

"Partnering with Valpas is a great way to start categorizing travel offers based on hygiene and safety; both of which are especially important now. It would not be possible to implement this campaign reliably without a partner like Valpas."

- Kim Lindholm, Owner of Top 10 Matkatarjoukset

The collaboration starts with two highly-rated hotels in Helsinki, the award-winning Hotel F6 and the seaside oasis Hotel Hanaholmen. Valpas and Top10 Matkatarjoukset have already plans to increase the hotel offering on the platform for Valpas’ over 60 Finnish and international members fast later in 2020.

Top 10 Matkatarjoukset (translation: Top 10 Travel Offers) is a Finnish owned specialist travel agency focused on travel offers. The service was founded in 2009 and now reaches over 500,000 Finnish and international travellers that subscribe to their newsletter and social media feeds.

Additional information:

Martim Gois

Business Development Manager, Valpas



Valpas the hygiene protocol that reassures guest hygiene concerns and keeps hospitality providers clean from the most uncontrollable: bed bugs. Valpas’ mission is to advance thoughtful travel by turning hospitality providers into positive change agents with the help of new technology. The company was founded in 2013 in Helsinki, Finland, after an unfortunate experience with bed bugs.


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